12 February 2014 – President Obama’s 2012 re-election campaign relied on a sophisticated data-analytics platform that allowed organizers and volunteers to precisely target potential donors and voters. The centerpiece of that effort was Project Narwhal, which brought voter information—steadily accumulated since Obama’s 2008 campaign—onto a single platform accessible to a growing number of campaign-related apps.
We covered this in detail in our post How Big Data, cloud computing, Amazon and poll quants won the U.S. election (click here).
The GOP has only a few short years to prepare for the next Presidential election cycle, and the party is scrambling to build an analytics system capable of competing against whatever the Democrats deploy onto the field of battle. To that end, the Republican National Committee (RNC) has launched Para Bellum Labs, modeled after a startup, to produce digital platforms for election analytics and voter engagement.
Is this a genuine attempt to infuse the GOP’s infrastructure with data science, or merely an attempt to show that the organization hasn’t fallen behind the Democratic Party when it … Read more