22 November 2012 – EMC has been busy befriending cloud-service providers, as they gradually become the storage vendor’s main source of revenue in the cloud-computing segment, according to EMC Australia’s managing director Alister Dias. Through VCE, a joint venture with Cisco, EMC storage equipment forms part of a converged infrastructure offering for cloud computing. As organisations embrace the cloud into their business, they are increasingly acquiring equipment and services from cloud service providers, rather than sourcing them directly from a vendor, Dias said.
“When we look at our own business, if you’re a technology vendor, cloud is an opportunity and a threat,” he said. “For example, there is a shift from customers buying technology from us in the way they traditionally did, and just turning to cloud providers.
“The cloud providers therefore become our customers.”